
UNLOCK YOUR SALES POTENTIAL NOW!
Transforming Teams | Empowering Leaders
Get the insights you need to make smart decisions and improve sales performance dramatically.
ABC Sales Consulting is not your typical sales training company, We are your Revenue Expansion Partner. With about 40 years of combined sales experience, our team spent six successful years together at a leading sales organization. Officially founded in 2024, we bring a fresh perspective and a wealth of experience to help businesses of all sizes unlock their full sales potential.

To empower individuals and organizations to unlock their full sales potential through a unique blend of education, expert training, coaching, and motivation. Sales should be a respected profession built on knowledge, skill, and not luck. Sales is a crucial function for any organization aiming to generate revenue and achieve growth.
Think you know sales? Our directors challenge popular misconceptions and share their expert views on building successful sales strategies in Uganda. Get ready for a perspective shift that can transform your approach.
OUR
CORE VALUES
- CONNECTION
- EMPOWERMENT
- INNOVATION
- INTEGRITY
- EXCELLENCE
OUR
VISION
To ignite a global movement that positions sales as a vital life skill - revolutionizing career development to empower individuals, businesses, and organizations to connect, create value, and thrive.
OUR
MISSION
To empower individuals and organizations to realize their full sales potential through transformative education - elevating sales into a respected, skill-based profession.











"With ABC's expertise and services you get the insights you need to make smart decisions and improve your sales performance dramatically!"



THE TEAM

PRISCILLA ALELA
For nearly 20 years, she has thrived in the dynamic world of sales, navigating diverse fields across Kenya and Uganda. It's more than a career for her.

DAHLIN SAJJABI
My entrepreneurial spirit ignited in 2014 when I co- founded Tasty Yellow Yolk. This experience, coupled with my door-to-door supermarket sales, fuelled my passion for the art of the sale.

GODWIN BATUMA
I am a results-driven sales and marketing professional with over 10 years of experience driving revenue growth

CHIEF OPERATIONS DIRECTOR
"For nearly 20 years, I've thrived in the dynamic world of sales, navigating diverse fields across Kenya and Uganda. It's more than a career; it's a passion that fuels my drive to consistently exceed sales goals and ignite revenue growth. Through clear communication and strategic problem-solving, I develop a deep understanding of their needs. This allows me to craft tailored solutions that empower their businesses to flourish. My success is fuelled by a relentless results orientation and an unwavering commitment to exceptional customer service."

CHIEF EXECUTIVE DIRECTOR
"My entrepreneurial spirit ignited in 2014 when I co- founded Tasty Yellow Yolk. This experience, coupled with my door-to-door supermarket sales, fuelled my passion for the art of the sale. Following my law degree from Makerere University, I joined Saladmaster for 7 years. There, I not only led the top- performing team in Africa, but globally, driving phenomenal sales across East Africa. My expertise lies in creating high-performing teams through excellence in sales training. My mission is to elevate the sales profession, making it a respected career path, not just in Uganda, but across East Africa."

CHIEF HUMAN RESOURCES DIRECTOR
"I am a results-driven sales and marketing professional with over 10 years of experience driving revenue growth, leading high-performing teams, and cultivating long-lasting customer relationships both internationally and locally with my foot print in countries such as Kenya, Mauritius, Burundi , DRC , Malaysia, and Uganda . I believe that clear and effective communication is key to building strong relationships and driving results. Anyone can be taught how to sell with the right training and coaching, and I'm passionate about helping others achieve their full potential."
Hear What Our Clients Have to Say About Us

Brian Yiga
Owner, Zirobwe Farms
"Free Discovery & Initial Training Impact"
"As a young startup, we were trying to figure out sales on our own, and it was tough. ABC Sales Consulting's Free Discovery was a game-changer. They quickly pinpointed where we were missing opportunities. The initial training wasn't just theory; it was practical, delivered by trainers who truly understand the Ugandan market. We saw immediate improvements in how our team approached clients. It showed us what real professional sales looked like."

Ms. Bella
CEO, Karuka Agencies Limited
"Comprehensive Support & Tangible Results"
"The biggest difference with ABC Sales Consulting is their ongoing mentorship. We've done trainings before, but after a few weeks, everything usually fades. With ABC, the regular follow-ups and personalized coaching for my team have been invaluable. It's like having an expert always in our corner, helping us troubleshoot specific challenges we face daily in Kampala. This consistent support has genuinely solidified our skills and kept our motivation high."

Phillip
Director, Prime Concepts Packaging
"Value Beyond Training"
"We initially engaged ABC Sales Consulting for a training program, but what we received was far more comprehensive. The free discovery session alone provided insights we hadn't considered. The training was robust, but it's the ongoing mentorship that truly sets them apart. They provide practical, actionable advice that adapts to our changing market needs. This continuous partnership has not only improved our sales performance but has also empowered our leaders to think more strategically about growth. It's a true investment."

Anfield
Owner, Amyz Pizza
"Personal Growth & Confidence"
"I've always been keen on sales, but felt I lacked the structured approach. The training from ABC Sales Consulting gave me powerful techniques. What stood out was the personalized follow-up and mentorship. My mentor helped me refine my pitch, handle objections specific to Ugandan buyers, and build incredible confidence. I now feel much more equipped to tackle any sales challenge, thanks to their dedicated support."

Mrs. Carol Rukaari
Owner, Biohaz Waste Solutions
"Ongoing Mentorship & Follow-ups"
"The biggest difference with ABC Sales Consulting is their ongoing mentorship. We've done trainings before, but after a few weeks, everything usually fades. With ABC, the regular follow-ups and personalized coaching for my team have been invaluable. It's like having an expert always in our corner, helping us troubleshoot specific challenges we face daily in Kampala. This consistent support has genuinely solidified our skills and kept our motivation high."